Social networksIntermediate

Intermediate | Small business

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Social networking has redefined the way we interact with one another. Coupled with the rise of mobile computing, the social media gives you instant access to a wide group of people and enables us to broadcast our experiences to the world.

For businesses, social networking—judiciously used—can help build your brand and assist you in developing a loyal client or customer base. Social networking is not just for big business, of the three million business pages on Facebook, more than 50 percent of them are owned by small businesses.


Based on examples of best practice, this course will show you how to steal a march on the competition and make social media work for you.

Through instruction as well as guided discussion you will learn

  • who is using social media and how their businesses are benefiting from it
  • to choose the right social networks for maximum impact
  • how you can craft your own social media presence for maximum effect
  • to develop the communication tools needed for communicating to your target audience
  • how to determine whether blogging should be part of your social networking experience
  • the importance of integrating social media into your marketing and CRM strategies
  • the steps you need to take to manage your brand effectively through social networks
  • important considerations to keep in mind while building your presence on social networks
  • what is needed to build and manage an effective social media presence.


Participants will gain a broad understanding of the use and abuse of online social networking and how such networks can be used to enhance personal and business engagement. You will also learn some of the pitfalls to avoid.

Additional Resources

For those wishing to read further the author’s book on social networking is available online at


Following completion of this course, participants may wish to consider our course on Blogging for business, Marketing for small business and/or Mastering MS Office.

Course Materials

This course is presented over five three-hour learning sessions that provide opportunities for face-to-face mentoring by a qualified Australian trainer.

Course materials consist of

  • Detailed course reference manual with activities and discussion for each session
  • Summary handouts
  • On screen presentation

Topics in brief

Why social networking is important to your business

Key components of social networks, how consumers are using social media, consumer profiles, top sites and how they are being used.

Blogs and wikis

How blogs can build brand credibility, how wikis can help you engage with staff and with customers.

Making social media work for you

Defining your strategy, building your brand, creating a profile that tells your story, building a following.

Integrating social media into your business model

Marketing over the Internet, building a community, the Ten Commandments of social networking.

From marketing to selling

Tapping the synergies between email and social media, monitoring customer comment, using criticism to advantage, being ready to make the sale.

All this and much more…